1990's: In keeping with an era of globalization, Texaco next brought out a motor oil designed to meet the needs of consumers around the world: Texaco Havoline^® Formula³. Formulated with a uniquely balanced combination of additives, this product protected against starting friction, heat stress and engine deposits. Following its launch in the U.S. in 1991, Havoline Formula³ became a global brand in 1994 when Caltex introduced the product through its 64 country regions and Texaco began distribution shortly thereafter in Europe and Latin America. By 1995, Havoline Formula³ was the top-selling motor oil among major companies and was distributed in more than 100 countries.

Other developments during this period included the European introduction of Havoline^® Synthetic Motor Oil in 1992 and the U.S. launch of Havoline^® Synthetic Motor Oil SAE 5W-40 in 1993. A blend of 100 percent synthetic base stocks, combined with ultra-sophisticated additive technology, the new products were designed to meet or exceed the most demanding lubrication requirements.

To promote its new generation of motor oils, Texaco adopted the theme, “Havoline^®. Add More Life to Your Car.”^® For a motor oil with almost a century of proven performance, the longevity theme has obvious appeal. The recent name change – from Havoline Formula³ to Havoline – also reinforces the brand’s long history of excellent performance. As "Havoline," it began in the 1900s; and as "Havoline," it currently stands for quality lubricants in countries around the world.

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